In what should be bigger news, Disney is making a 4 BILLION dollar offer to buy Marvel. Disney calls it "quality branded content". Can we be so sure?Will Marvel just be a cash cow subsidiary of Disney or will Disney, Disneyfy Marvel with less character in their characters shunning violent content and dictating story lines.
Disney is well known for creative freedom but within their guidelines which in reality is not true creative freedom, it's just a cordoned off play-ground in which to operate. If that theology is forced on Marvel characters and stories, then the characters we see now will become bland and dull by comparison to the stories in the past.
Disney's representative on the deal Robert Iger was happy to announce, "We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," conspicuously absent was the reassurance that the Marvel property would retain it's integrity.
Disney stands to gain over 5000 Marvel characters and the intellectual Marvel universe in which they live.
