M&M’s Most Colorful Fan of NASCAR Contest is back!
It’s time to dress up your children, your husband, maybe even your pet in attire fitting of a true NASCAR fan. As you many know the M&M’s Most Colorful Fan of NASCAR Contest is one of the highlights of the seasons, fans really love uploading their fun photos and looking at others.
Beginning with the Daytona 500 on February 15, and continuing for 24 weeks, fans can showcase their unmatched love for the sport, as well as their favorite teams and drivers, by uploading their most colorful racing-themed photos to www.NASCAR.com/MostColorfulFan. Fans can also share their own colorful photos with their family and friends, through a special “Send to a Friend” feature.
Through the contest page at NASCAR.COM, fans can also cast their vote to help choose the weekly winners, as well as three finalists who will vie for the title as The Most Colorful Fan™ of NASCAR. As NASCAR’s elite head into The Chase for the Sprint Cup, the 24 weekly winners will compete head-to-head during the “Photo Playoffs,” a three round elimination tournament where photos with the most fan votes advance to the next round until only three finalists remain.
“The Most Colorful Fan™ of NASCAR Contest was a huge success last year, which is why we’re so excited about bringing it back in 2009,” said Suzanne Beaudoin, vice president, Sponsorships and Sports Marketing, Mars North America. “We think the contest is so unique because everything is ‘fan generated’ – they upload and share their own photographs, as well as decide the weekly winners and the grand prize winner.”
